Achieve the Next Big Thing: Smart Marketing
For years, marketing has been a routine “set-it-and-forget-it” expenditure for apartment operators who typically signed long-term contracts with online listing platforms. However, new technologies and a sharper focus on effective and efficient marketing spend are driving innovation and disruption in the industry.
The top multifamily marketing leaders are embracing precision tools that align their marketing spend with results that drive the demand generation to fill their leasing funnels — even when market conditions shift in new directions.
In this webcast, marketing executives from across multifamily will share their experience and insights in an interactive discussion to delve into the latest trends and technologies shaping the future of digital marketing for apartments.
Join our expert panel — led by RealPage® VP and Industry Principal Andrew Bowen — to hear how top operators are leveraging smart marketing technologies to automate, adjust and scale to accomplish operational goals in 2023.
Jennifer Staciokis joined Western Wealth Capital to launch their in-house property management company, Western Wealth Communities, in 2020. Jennifer was responsible for building out the property management platform and hiring the team to support the growing business of over 15,000 units. In 2023, she broadened her role to include strategic direction of Western Wealth Capital’s people and technology departments in addition to her existing oversight of operations, property marketing, training, revenue management, human resources and technology for Western Wealth Communities.
Beginning her career in the multifamily industry nearly 25 years ago, Jennifer has served at two of the nation’s largest property management firms focusing on all areas of property performance.
Jennifer received a Bachelor of Arts in French from West Chester University and a Master of Arts in International Commerce & Policy from George Mason University. Jennifer is a regular guest speaker, facilitator and moderator at many of the industry’s most renowned conferences as well as an active participant in NAA, NMHC and AZCREW. She gives her time to various industry advisory boards such as Zillow Rentals, Knock, LeaseLock, Shelters to Shutters (Phoenix Chapter), Nurture Boss and Connexus Living. Jennifer is recognized among the GlobeSt. Women of Influence (2016, 2021), the AMA Tributes Executive of the Year (2022) and the 2023 AZ Big Media Women Leaders.
Jerry Perezchica
Director of Marketing, Decron Properties Corp.As Director of Marketing at Decron Properties, Jerry Perezchica is responsible for overall marketing strategy and implementation, including online demand generation, SEO/SEM, branding and social media. Jerry's background in multifamily includes supporting portfolios in California, Washington, Arizona and Texas. He is passionate about the customer and employee experience. Jerry earned a Master of Business Administration in Marketing from Pepperdine University and his bachelor’s degree from California State University Long Beach.
Susan Goff
Vice President of Property Marketing, Lantower ResidentialAs Vice President of Property Marketing, Susan leads a talented marketing team to develop and implement innovative marketing and branding methods across Lantower Residential's class-A portfolio. In her distinctively authentic approach, she has a knack for effectively launching strategies that advance the company's value proposition by influencing vital brand story moments, leveraging client feedback to demonstrate advocacy, and positioning wholly integrated proptech solutions that elevate UX and the customer's journey.
Andrew Bowen
Vice President & Industry Principal, RealPage, Inc.Andrew Bowen serves RealPage customers and partners as a Vice President and Industry Principal dedicated to the Institutional and Build-to-Rent spaces. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics.
Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit, bringing a passion backed by over 20 years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
