Optimize Lease-Ups in a Crowded Market
Multifamily development is at the highest levels in 50 years with about 1 million units actively under construction nationally. Given the volume of new apartment inventory competing for a limited demand pool, how can lease-up operators gain an edge?
Join revenue operations leaders for an executive discussion about the specific considerations — from marketing to leasing to pricing and more — informing strategy differentiation and optimization of the lease-up process in a highly competitive and uncertain market.
Topics explored with Western Wealth Communities’ Joni Carroll, Kettler’s John Lawler and RealPage’s Dustin Gregg, moderated by RealPage® Chief Economist Jay Parsons, include:
- Why lease expiration management is more important than ever
- Which markets and asset classes will be most impacted by the delivery surge
- Evaluating the right demand levers to drive your strategy forward
John Lawler is the Director of Revenue Management and Asset Management at Kettler. He is a seasoned multi-family industry professional bringing 20+ years’ experience. John currently oversees a growing revenue management portfolio of over 10,000 units. Additionally, John facilitates an asset management portfolio which incorporate lease-ups, value-add, stabilized, tax credit and section 8.
Throughout his career, John has developed a reputation for his meticulous research, analytical skills, and the ability to navigate complex financial landscapes. He stays up-to-date with the latest market trends, regulatory changes, and emerging technologies to provide clients with innovative solutions.
Joni Carroll
Director, Revenue Optimization, Western Wealth CommunitiesJoni Carroll is the Director of Revenue Optimization at Western Wealth Communities, overseeing a growing revenue management portfolio of 12,000+ units. She brings over 10 years of multifamily experience with a variety of onsite and corporate roles. Her extensive experience managing luxury, lease-up, stabilized and heavy renovation assets allows her to relate to the impact of pricing on the properties as well as how to create value through rent optimization.
Jay Parsons
SVP & Chief Economist, RealPage, Inc.Jay Parsons serves as Senior Vice President, Chief Economist for RealPage, leading the Economist and Industry Principal teams to provide deep insights on market trends and consumer behaviors. He is a frequent author and industry speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk mitigation and property management.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, and The New York Times, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron's, the Pension Real Estate Association, the Mortgage Bankers Association, the National Apartment Association, American Banker and GlobeSt.
Dustin Gregg
Industry Principal, Asset Optimization, RealPage, Inc.Dustin Gregg is an Industry Principal for RealPage®, where he specializes in the Asset Optimization suite of solutions including Revenue Management, Business Intelligence, Performance Analytics and Benchmarking. Dustin got his start in the multifamily industry over 20 years ago as a leasing professional while attending The University of Florida.
He gained recognition for operational excellence early in his career before transitioning to revenue management, where he has dedicated most of the past decade to supporting asset strategy through the disciplined application of data and analytics. Dustin believes his partners are best served by successfully blending the science of revenue management with the art of property management. He is based in Orlando, where he enjoys getting outside and traveling frequently but is certainly not above making a Sunday disappear while binging multiple episodes of a new favorite show.
