Next-Gen Resident Engagement: Grow Loyalty & NOI Together
In today’s unprecedented market, your teams need to not only work as efficiently and collaboratively as possible to protect revenue streams, but they must also find every opportunity to reduce costs.
In this webcast, we’ll explore how Marketing and Operations can work together to provide unparalleled resident engagement and motivate resident behaviors in ways that will truly impact your bottom line.
Join John Hinckley, RealPage® SVP/Leasing & Living, and our customer panel — Ariel Baranauckas, Vice President of Marketing/Carter-Haston and Danielle Steves, Regional Manager/Woodmont Residential — to learn how your Marketing and Operations teams can:
- Deploy onsite staff more efficiently by motivating residents to self-serve
- Grow gross income by unlocking new revenue streams from rent reporting to insurance and amenity reservations
- Eliminate manual processes by automating every interaction across the resident journey
- Maximize resident retention by introducing a Rewards program that builds community and loyalty while filling your funnel with referrals and reviews
If current market forces have you rethinking business models and organizational structures, this webcast will show you how collaboration and incentivizing resident self-serve actions can be an equally effective strategy to rescue your NOI.
Ariel’s innovative approach is currently driving the growth of more than 50 communities with 16,000 units across 10 states. She specializes in finding new, effective strategies that support the Carter-Haston team internally resulting in a more positive work environment that fosters increased productivity and higher morale.
With an eye on the latest market trends and out-of-the-box thinking, Ariel has been able to boost each organization she has served in both financial gain and greater visibility online. She has been instrumental in implementing web and social media efforts that deliver a significantly elevated ROI.
Ariel’s creativity, adaptability and desire to find new, more effective methods make her a highly sought-after advisor and subject matter expert in the ever-changing field of marketing. She credits her extensive background in real estate, property management and multifamily residential organizations as having been integral to her ongoing success.
Danielle Steves
Regional Manager, Woodmont Real Estate ServicesDanielle began her career in property management as a leasing consultant in 2009. Since then, she has expanded her skills and experience with a series of increasingly responsible managerial roles at communities throughout the Woodmont portfolio. In addition to overseeing day-to-day complex management, budgeting and leasing of large Bay Area communities, she also oversees a portfolio of nine properties throughout the Bay Area, including the South Bay and Peninsula.
Danielle’s Team Woodmont leadership approach is solution-oriented, based on corporate policies and procedures and focused on industry best practices. She enjoys learning and sharing her knowledge and experience with her colleagues. Since 2016, she has served as a mentor coach for new managers and is currently working toward her California Real Estate License.
John Hinckley
SVP, Living Suite, RealPage, Inc.John Hinckley, CEO at Modern Message (a RealPage company), is a born entrepreneur who has focused the past 15 years creating technology-based solutions for multifamily real estate. He was the Founder of IRIO, the first text messaging solution for multifamily and student housing. He spent the past 8 years leading Modern Message which is best known for creating the #1 resident engagement and loyalty app for apartment communities in the United States called Community Rewards. With a track record in building successful startups, he is committed to the advancement of new ideas and disruption within the world of apartment technology. Mr. Hinckley is a 2004 Business major graduate from Baylor University and currently lives in West Plano with wife Kate, and 3 children.
