Multifamily Marketing Trends: Key Insights From Google and G5, a RealPage Company
Renters continue to expect more while independently searching for apartments. The landscape is complex across Search, Digital Advertising, Social, GBP (Google Business Profile) and Listing Services (not to mention the unsubtle entrance of AI into the conversation). But what does this mean for multifamily marketers and advertisers like you?
Join us for this exclusive webcast presented by Google’s Strategic Agency Manager, Duggan Hahn, and Industry Principle, Krista Hurley. Together, they’ll talk about AI-driven advertising and share marketing trends and adaptable strategies for your day-to-day, including video creation. Stick around for our live Q&A to ask the questions everyone’s thinking, but no one says out loud.
Here’s what we’ll cover:
- The latest advertising and SEO trends shaping the industry today
- Key renter journey insights and their impact on your marketing strategy
- Leveraging AI for marketers, including Performance Max AI best practices and actionable tips
- Effective video ad strategies and how to use data to drive better results
Whether you're a seasoned advertiser, a tech enthusiast or simply curious about evolving trends in marketing, this webcast is for you. Don’t miss out—unlock the knowledge to stay ahead in the ever-evolving marketing landscape!
Duggan is a Strategic Agency Manager at Google, specializing in the intersection of AI and marketing within the real estate sector. With ten years of experience partnering with digital agencies and Google's real estate teams, she provides expert insights into the latest innovations in real estate advertising. In her personal life, she leverages Google's AI tools for apartment hunting and vacation rentals (Costa Rica is up next), and uses Google Gemini to plan her travel itineraries.
Krista Hurley
Industry Principal, Front Office Leasing, RealPage, Inc.Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
