Dynamic Marketing Moves for Growing Portfolios
Making it fast and convenient for prospects to find and connect with your multifamily properties is not a simple task. Add the need to create exceptional online experiences for better prospect engagement, and that can add hours to your marketing team’s day, which keeps them from more business-focused initiatives. This webcast will help you understand how middle market industry leaders are leveraging digital marketing that uses AI and automation to deliver higher-value leads and better results for every dollar spent.
If you're a marketer for multifamily operators at or below 5000 units, our webcast lets you join in the conversation with Alexis Murrell, Vice President of Marketing at Middleburg Communities and Brittany Kibler, Marketing Manager for Middleburg Communities, who will talk about multifamily marketing from both the big picture and the boots-on-the-ground, nuts-and-bolts marketing execution views. Plus, get a sneak peek into their playbooks for handling top challenges in 2023 and learn how they're meeting those challenges head-on.
In this webcast, you'll learn about:
- The state of apartment demand in 2023, a market update special update from RealPage Chief Economist Jay Parsons
- The updated renter’s journey and top lease conversion channels from the marketing experts at G5 and Knock
- What centralization means to marketers in growing and smaller companies compared to large portfolios, and how to be strategic about the pros and cons of each.
- The latest trends and strategies in apartment lead generation, and how AI technology and hypertargeting are enabling smaller and midsized operators to do way more with less budget than their larger competitors.
- The top challenges and strategies of other marketers watching with live polls throughout the webcast on pain points and where they're making big marketing moves!
Meet Alexis Murrell, the Vice President of Marketing at Middleburg Communities, a fully integrated real estate company based in Vienna, VA. With over two decades of experience in the industry, Alexis has built a solid reputation and a successful track record in supporting marketing, sales, and operations. She has led strategic efforts for real estate portfolios valued at over $7B including student and conventional housing. Her extensive experience working with institutional clients, third-party management, private equity, and owner operators gives her a diverse perspective and the ability to tackle challenges.
Alexis is a strategic visionary with a unique blend of creative and analytical skills. Her technical proficiency in website development, digital advertising, and new media technologies allows her to stay at the forefront of the industry and consistently drive business results. By leveraging data-driven strategies, she increases marketing reach, demand, and efficiency, while excelling in sales execution, operations, and branding. She is dedicated to being at the forefront of change in the marketing industry.
Alexis's ability to seamlessly transition from strategy to tactical execution sets her apart from the rest. She attributes her success to utilizing innovative marketing initiatives to build brand credibility, generate leads, improve retention, and increase sales effectiveness. Whether it's improving brand awareness, increasing lead generation, or optimizing marketing efficiency, Alexis is a marketing powerhouse who delivers results.
Brittany Kibler
Marketing Manager, Middleburg CommunitiesBrittany Kibler has six years of experience in leasing and marketing roles, from leasing manager and senior marketing manager at Olympus Properties to Regional Marketing Director at Bellrock Real Estate. She is currently Marketing Manager at Middleburg Communities, where she leads by example, organizing tasks for best outcomes and quickly adapting to constant change.
Mark Ham
Vice President of Business Development, G5 & LeaseLabsMark Ham, Vice President of Business Development for G5 and LeaseLabs by RealPage, brings over 15 years of brand development and digital marketing experience within the Multifamily, Technology, Restaurant and Retail industries. Mark has partnered with brands, such as Nike, Qualcomm, Rubios and Shea Homes to develop targeted campaigns within Google search, paid advertising, social, in-app geo targeting and websites. Today, Mark cultivates strategic partnerships in the Multifamily and Senior Housing space, and develops ROI-focused marketing campaigns that convert leads.
