Market Intelligence: Q1 California Pacific Region Update
Multifamily performance has stabilized in many of California's key metro areas after a roller-coaster period from 2020-2023. But subregional differences persist between markets in SoCal, the tech-driven Bay Area and the Central Valley.
Southern California's key apartment markets feature considerably different storylines at the start of 2025, beginning with a characteristically steady Orange County market. Meanwhile, softer-than-expected performance characterizes the San Diego market, struggling to generate strong demand. Finally, the Los Angeles market story differs significantly among its further-inland submarkets that don’t face the same supply pressure as the L.A. urban core.
Shifting north, both San Jose and San Francisco appear to have turned a corner (including Seattle further north) — driven by a resurgence in AI-driven tech growth — while Oakland continues to lag.
Join RealPage® market experts as they review recent performance stats for markets spanning the nation's West Coast, including all of California, Oregon and Washington.
Key topics of discussion will include:
• What principal regional themes characterize California's current apartment market and economic landscape?
• An overview of supply/demand fundamentals — what does 2025 hold for supply expectations, and how much demand will local markets need to generate to maintain pace?
• How do rent growth, occupancy and resident retention (among other performance stats) compare to the broader nation?
• What is the near-term (12- to 18-month) outlook for this region's metro areas?
States covered in this market update webcast include:
• California
• Oregon
• Washington
Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.
Dustin Weaver
Market Analyst, RealPage, Inc.Dustin Weaver is a Market Analyst with RealPage's Data Analytics division, where he focuses on conventional apartment market analysis, research and data methodology. Dustin leverages his background in partnering with institutional investors and REITs to enable easier consumption and application of multifamily data and analysis.
