Market Intelligence Webcast: 2025 Q1 Florida Region Update
Though Florida and its many metro areas saw arguably the nation's most significant boom in apartment demand post-2020, recent metrics indicate the region’s performance has quickly slowed. And while recent demand shows the rental housing appetite remains quite robust from a renter's perspective, the amount of supply coming online has been too significant for demand to keep pace. The result has seen many Florida markets - especially the smaller coastal markets - experience significant rent contractions. But there is a silver lining to this dark cloud: long-term regional demand trends suggest this period of softness will soon pass, possibly stoking investor appetite as supply levels tail off.
Join RealPage® market experts Carl Whitaker and Adam Couch for a review of recent performance metrics for the Florida Region and share their quantitative and qualitative expectations for the 2025 calendar year.
Key topics will include:
- What principal regional themes characterize the current apartment market and economic landscape in Florida?
- An overview of supply/demand fundamentals: What does 2025 hold in store for supply expectations and how much demand will local markets need to generate to keep pace?
- How do rent growth, occupancy and resident retention (among other performance stats) match up with those of the broader nation?
- What is the 12-to-18 month outlook for the metro areas in this region?
Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
Adam Couch
Market Analyst, RealPage, Inc.Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.
