Market Intelligence: Demographic & Population Trends
Demographic and population trends can be overlooked as property performance and financials play key factors in the multifamily investment process. But these demand drivers – when paired with near-term supply levels – are essential to dig deeper into future performance and are key in supporting an overall investment strategy.
Join RealPage® experts to discuss nationwide renter demographics and how demographics have evolved. Other topics include:
- Eight key types of renter households that exist throughout the nation, defined by millions of signed individual leases
- Housing choices and preferences of each group of renters, plus their likely behavior patterns over the near-term
- Variation in the mix of renters from one location to another
Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.
Carl Whitaker
Vice President & Chief Economist, RealPage, Inc.Carl Whitaker is RealPage’s Chief Economist, leading the company's team of economists and market analysts. Carl and the Market Intelligence team specialize in analyzing and disseminating economic and market trends for the rental housing industry. He primarily focuses on presenting trends in the rental housing industry to a wide audience, including investors, asset managers, operations professionals and media, among other personas. Carl has been cited in the Wall Street Journal, Bloomberg and GlobeSt and is a frequent keynote speaker for industry events. Carl holds degrees from the University of North Texas, including a Master of Science in Applied Geography.
