Market Intelligence: Build-to-Rent Market Trends
Development in the Build-to-Rent (BTR) sector surged in recent years as single-family affordability challenges, demographic shifts and lifestyle changes fueled support for the concept with renters who are entering the homebuying stage.
Potential investors considering diversifying their portfolio seek additional insights as more developers and operators penetrate the market. Real estate companies continue to question the impact of the BTR sector on their multifamily portfolios while also weighing its potential to generate additional revenue, meet current tenant desires and supplement overall growth for the core business.
Join industry-leading rental housing experts to explore the evolving market dynamics of alternative living options with discussion including:
- Supply Overview
- Construction Activity
- Demographic Influences
- Performance Snapshot
- Operational Challenges
- Industry Outlook
Adam Couch specializes in residential housing research and advanced analytics, transforming complex market trends and economic indicators into actionable investment strategies that drive portfolio performance and a competitive edge. His expertise spans AI-driven market intelligence, evaluating how tariffs shape multifamily construction trends and investment strategies, and providing data-backed insights that empower investors and developers.
Through forward-looking analysis of renter demographics and market segmentation, he helps stakeholders anticipate shifts in housing demand. A featured speaker at commercial real estate conferences, Adam’s analysis has also been cited in The Dallas Morning News. Previously, he advised leadership at Fannie Mae on asset management strategies, leveraging data-driven approaches to optimize a $450B multifamily portfolio, enhancing long-term asset performance and strategic positioning.
Darren Williams
President/Founder, Portico Property ManagementPrior to starting Portico in 2011, Darren was the Vice President of Operations at Verde Apartment Communities where he oversaw the development of 5,000 construction units throughout the four major MSA’s in Texas. He has supervised the management of over 100,000 units in his career throughout the nation, along with overseeing 50+ new construction projects. During his career, Darren has helped to acquire, build, and manage over two billion dollars in multi-family real estate.
Darren holds a Bachelor of Science in Political Science and a Masters of Business Administration from Arizona State University. His passion remains focused on building the very best teams.
