Expert Panel: Enlisting AI & Tech Across Marketing, Revenue & Leasing
It has been quite a year of market uncertainty, and companies have shifted focus to cost savings and efficiencies. Not only is occupancy top of mind, but we’re also amid a busy leasing season and quickly approaching budget season.
In this webcast, we talk to multifamily experts about the challenges they’ve been experiencing and how they’re enlisting technology. We’ll dive into how AI and automation help fill your pipeline with prospects who intend to rent, ensure your units are priced competitively while maximizing revenue, and convert qualified prospects faster with best-in-class leasing operations.
Join Mark Ham (RealPage® Vice President of Business Development) as he talks with Sarah Gencarella (Olympus Property) and Courtney Bastian (Dayrise Residential) about the ways they’re tapping into technology innovations to more proactively and collaboratively work with teams cross-functionally to convert leads into leases.
You’ll learn how G5® Smart Digital Advertising, Knock® CRM and AI Revenue Management can help your multifamily business outperform the market by:
- Using AI, data science and automation across various solutions
- Predicting competitive advertising budgets specific to apartment locations
- Scoring phone calls and using that data to find more of the right people every day
- Engaging website users with an interactive bot to get their questions answered fast
- Answering every phone call with AI agents for no missed calls
- Coordinating workflows to improve efficiencies and improve renting experiences
- Identifying the best pricing strategy across all property types and in all market conditions
- Providing predictive analytics and performance insights for strategic insights
Courtney Bastian is a dynamic Senior Director of Marketing in the multifamily industry. With nine years of expertise, she led successful strategic marketing initiatives, driving growth and achieving excellence. Courtney's deep industry understanding, innovative mindset and unwavering commitment to excellence have established her as a trusted leader, consistently delivering exceptional results in brand development, lead generation and marketing efficiency. Her adaptability to change and strategic vision make her an invaluable asset in driving success and growth in the multifamily industry.
Sarah Gencarella
Vice President of Marketing, Olympus PropertySarah Gencarella is the VP of Marketing at Olympus Property, an innovative multifamily investment and property management firm valued at more than $7 billion. With an accounting and financial services background, Sarah contributes a unique perspective driven by data and analytics to the Olympus Property marketing strategy, and she also implemented several innovative platforms during her tenure at Olympus Property that have been instrumental to the company’s overall growth and success. Sarah is a champion of adaptation to the continuously evolving marketing landscape and a proponent of strategic changes to better align with and support the new renters’ journey.
Mark Ham
Vice President of Business Development, G5 & LeaseLabsMark Ham, Vice President of Business Development for G5 and LeaseLabs by RealPage, brings over 15 years of brand development and digital marketing experience within the Multifamily, Technology, Restaurant and Retail industries. Mark has partnered with brands, such as Nike, Qualcomm, Rubios and Shea Homes to develop targeted campaigns within Google search, paid advertising, social, in-app geo targeting and websites. Today, Mark cultivates strategic partnerships in the Multifamily and Senior Housing space, and develops ROI-focused marketing campaigns that convert leads.
