Centralized Leasing: Debunking Common Misconceptions
Although centralized leasing has been the talk of the multifamily industry for years now, there’s still a lot of demystifying to be done around how operators can accomplish and implement a working centralization model.
As we know, centralized leasing is more than a one-size-fits-all tech solution. And with different centralized leasing models and technology available come several misconceptions and challenges.
Join our panel of multifamily experts as they address the misconceptions around centralized leasing and share implementation tools that help them realize operational efficiencies.
You’ll also learn strategies for enabling prospects to self-serve for easy questions — freeing up staff to give personalized attention and enhance overall customer satisfaction — and explore different centralized leasing models to help you win in the competitive multifamily market.
From a fully centralized to a hybrid model, our experts will discuss what works best for their properties and how they align technology investments to generate demand and convert leads to leases.
Pauline Houchins is an Executive Vice President with Asset Living and joined the team through the First Communities merger in January 2024. During her 25 years of multifamily experience, she has overseen a range of asset types, including conventional and new development for institutional and private equity firms.
Pauline has managed the transactions of more than 60 assets worth over $2B in collective value and currently oversees $3.5B in multifamily assets. She has extensive experience in the Sunbelt region and major metropolitan areas that include Atlanta, Austin, Charleston, Charlotte, Dallas, Houston, Jacksonville, Nashville, Orlando, Raleigh/Durham, Tampa and Washington, DC.
Before joining First Communities in 2012, she was a publisher for a multifamily publication where she directed the sales, marketing and production of the Atlanta division. Prior to her publishing career, she worked within the multifamily sector at The Worthing Companies, where she spent 13 years holding various positions that included Director of Training and Marketing and Regional Development Director. Pauline is an active member of the Atlanta Apartment Association and the National Apartment Association (NAA) and holds a Lyceum Leadership Association designation. She received a Bachelor of Science in Business in 2003.
Dayna Gardner
Industry Principal, Resident Experience, RealPage, Inc.Dayna Gardner is an Industry Principal at RealPage and a renowned multifamily professional with nearly two decades of experience in property operations, marketing and resident experience strategy. Currently, she is deeply immersed in all aspects of digital marketing for multifamily and leveraging data and insights to drive marketing strategy performance. As a thought leader in multifamily marketing and resident experience, Dayna is influencing the next generation of product innovation and business development strategy at RealPage. With her extensive expertise, Dayna is at the forefront of the multifamily industry and shares valuable insights on the latest trends and innovations in digital marketing for multifamily.
Krista Hurley
Industry Principal, Front Office Leasing, RealPage, Inc.Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
