Ancillary Revenue Under Review: Justified or Junk?
Income generated outside base rent has always been a feature of multifamily housing operations. However, with the increased scrutiny around supplemental apartment charges being labeled “junk fees,” it is more important than ever to ensure the services that carry extra cost to a renter are additional services they value.
In this conversation, we will explore renter sentiment and expectations around additional fees beyond rent and hear which strategies operational peers are using to manage the rising costs, complexities and demand for resident services.
Join us in the next Voices for 2023 webcast for an engaging and timely discussion led by RealPage® market expert Andrew Bowen that will cover:
- Types of services renters indicate they value & are willing to pay for
- How operators justify an additional fee that drives ancillary revenue
- Real-world examples of win-win service solutions, including zero-cost-to-renter options
Andrew Bowen serves RealPage customers and partners as a Vice President and Industry Principal dedicated to the Institutional and Build-to-Rent spaces. For over a decade, his focus has been on the tools that help investors and operators of multifamily real estate drive yield through better leveraging data and analytics.
Considered one of the experts on revenue management in multifamily, he is a regularly featured speaker on both the webcast and conference circuit, bringing a passion backed by over 20 years of operational experience to the conversation.
Andrew holds a Bachelor of Science in Aquatic Biology from the University of California at Santa Barbara. When not pontificating on the future of the industry, you can usually find him either in the gym or on the lake with his two grown “boys” and his wife of 25 years.
Dayna Gardner
Industry Principal, Resident Experience, RealPage, Inc.Dayna Gardner is an Industry Principal at RealPage and a renowned multifamily professional with nearly two decades of experience in property operations, marketing and resident experience strategy. Currently, she is deeply immersed in all aspects of digital marketing for multifamily and leveraging data and insights to drive marketing strategy performance. As a thought leader in multifamily marketing and resident experience, Dayna is influencing the next generation of product innovation and business development strategy at RealPage. With her extensive expertise, Dayna is at the forefront of the multifamily industry and shares valuable insights on the latest trends and innovations in digital marketing for multifamily.
Jeremy Ford
Industry Principal, Payments, RealPage Inc.With over 15 years’ experience in real estate and financial services, Jeremy Ford joined RealPage in 2012 as an Account Representative. In 2013, Jeremy transitioned to the RealPage Payments team for his role as the Payments Industry Principal, where he has helped grow RealPage’s position as the industry leader in payments processing.
Prior to RealPage, Jeremy was involved in real estate investing and worked as the VP of Business Development for tech startup iScroll. Before that, Jeremy worked as a Licensed Financial Specialist for Wachovia Bank a Wells Fargo Company. Throughout his career, Jeremy has been focused on sales, customer experience, business development and growth. Jeremy received his BA in Economics from the University of Maryland College Park.
