Expand Your Definition of Revenue Management

Courtney Duffy Schnee, Senior VP Asset Management at Northwood Ravin, shares her insights:

Revenue management was one of the apartment industry’s most successful, highest-ROI innovations of the last couple of decades. But today, it’s critical to expand beyond optimizing price to pulling every lever you have that impacts revenue and aligning each one to support your yield strategy — from marketing to leasing to pricing.

Download the full guide, 22 Voices for 2022: Multifamily Leaders Share Tips From Their Playbooks, with all 22 executive insights plus expert commentary, and watch the webcast to give your multifamily strategies a winning edge in 2022: