Don’t Put Pricing on Autopilot With Rent Control

Jerrid Vannelli, Senior Vice President at Woodmont Real Estate Services, shares his insights:

As rent control debates pop up across the country, it’s commonly assumed that rent control means autopilot on pricing. But that’s not the case. You can avoid shifting into revenue operations autopilot by emphasizing product and performance with the right pricing benchmarks and setting rent correctly the first time with a realistic, customized pricing strategy.  

Download the full guide, 22 Voices for 2022: Multifamily Leaders Share Tips From Their Playbooks, with all 22 executive insights plus expert commentary, and watch the webcast to give your multifamily strategies a winning edge in 2022: