As an Industry Principal, David works closely with current and prospective clients to optimize investment performance by providing synergies between multifamily operations and technology solutions. His extensive background in multifamily operations, revenue management, asset management and data analytics enable him to guide clients on leveraging data to drive strategic investment decisions and enhance operational performance.

David holds a bachelor’s degree in Business Psychology from the University of Northern Colorado and an MBA in Finance and Accounting from Regis University. His combination of experience and education provides him with a unique ability to bridge the gap between operational and investment needs and data-driven decision-making in the multifamily industry.

Rich Hughes first entered the data revolution with apartment owner/operators AMLI and Archstone for over a decade, and is now head data scientist with RealPage. Hughes believes that today’s winners in complex, asset-intensive, service-based industries—from Amazon to apartments—have discovered the operational trifecta: over-delivering on promises while keeping the operation streamlined and affordable. He spends his days creating centralized command and control capacity for apartment operators, mainly regional managers, to streamline their operations through better and faster decision-making. He does this by analyzing data to predict outcomes, giving apartment operators prescriptive recommendations that are mathematically solvent and intelligence that is continually learning.