Multifamily Talks Live: An Insider Recap of RETCON and Social Media Summit 2025
Missed out on RETCON or the Multifamily Social Media Summit this year? We’ve got you covered.
Join our next Multifamily Talks Live session for an insider’s recap of the key learnings and industry trends from two of the multifamily industry’s biggest conferences. Krista Hurley, Industry Principal at RealPage®, will be joined by Ariel Baranauckas, VP of Marketing and Recruiting at Carter-Haston, and Jay Rawls, Senior Director of Operations and Technology at Northwood Ravin, to breakdown the discussions and learnings from SMS and RETCON 2025. Plus, we’ll share insights from Lance French, CIO at RealPage, who was a keynote speaker at RETCON discussing the AI Playbook for Real Estate Leaders.
You'll leave with insights and key takeaways from both conferences covering AI advancements, innovative solutions, marketing strategies and how to stay ahead in the multifamily industry.

Krista Hurley
Industry Principal, Front Office Leasing
RealPage, Inc.
Krista Hurley is the Front Office Leasing Industry Principal at RealPage, where she leads sales and business development for the Contact Center, CRM, Touring and Online Leasing Solutions.
Krista has been in the multifamily industry for over 10 years. In that tenure, she started her career as a leasing consultant in the call center before moving into implementations and account management, where she absorbed knowledge on the integrations and connectedness of the RealPage Renter Engagement solutions.
She is a member of the Upper State Apartment Association in Greenville, South Carolina, as well as many Employee Resource Groups at RealPage, including EMPOW-HER and BE WELL.
Connect with Krista Hurley on LinkedIn for more expert insights!