Hear live expert discussion on each of our 21 top strategies for outperforming in the Year of Variability—created for apartment operators and investors by RealPage® market specialists from the most robust multifamily data available.
VP and Deputy Chief Economist Jay Parsons and our panel of rental housing economists and industry principals identify themes and opportunities across asset class, location and strategy to help optimize your approach, focus resources and stay ahead of trends in 2021.
Key Insight #15: Take Back Control of Your Brand
Standard lead generation offers limited control over brand positioning and limited visibility into results.
Investing in focused, science-based marketing that can more efficiently target the right audience, timing, presence and content gives you maximum ROI at every point in the renter’s digital journey to your property.
Read the blog on this Insight here: https://www.realpage.com/blog/take-control-of-your-brand/
Watch the video version of this podcast here: https://www.realpage.com/videos/take-control-of-your-brand/
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