Head of Data Science to shares insights about apartment marketing data on May 5
(April 29, 2015) — Rich Hughes, RealPage’s head of data science will sit on a panel at the 2015 Apartment Internet Marketing Conference held May 4-6 in Huntington Beach, Calif.
Mr. Hughes will share his insights in the “Marketing Analytics: It’s a Data-Driven World” panel on May 5. This panel will “Data Held Hostage: The Truth Behind Unit Availability” on March 10. The panel will discuss how “the multifamily housing industry has more access to data than ever before; but incorporating data into your marketing strategies means getting engaged in the data driven outcomes. Learn how to make data a more defined part of your marketing culture, access emerging tactics for lead scoring, and drill into a student housing data case study on digital marketing spend.” Additional panelists include:
- Greg McCoy, Social Media & Digital Marketing Manager, Campus Apartments
- Scott Villani, Vice President of Marketing, NRP Group (moderator)
For more information about the conference, visit: www.apartmentinternetmarketing.com.