New technology optimizes capital placement and return yields using extensive database of market intelligence and lease transactions
(July 28, 2015) – RealPage, Inc. (NASDAQ: RP), a leading provider of on-demand software and software-enabled services, announced today the introduction of RealPage Market Analytics powered by MPF Research. This interactive market intelligence platform helps optimize returns through otherwise unavailable industry insights and transaction-based performance fundamentals. Leveraging MPF Research and RealPage’s vast databases—fed by over 10 million domestic rental units—Market Analytics provides apartment investors, operators, and developers with accurate historical and forecasted market fundamentals to maximize returns.
“For years, the most sophisticated apartment owners and operators have longed for the insights provided by Market Analytics,” said Keith Dunkin, senior vice president of RealPage’s asset optimization solutions. “The level of transparency into the state of the apartment market takes a giant leap forward with this introduction, particularly since RealPage’s data insights are so vast, accurate, and timely.”
Users can evaluate market fundamentals, capital trends, and supply and demand, from a metro level, submarket, and zip code, in more than 300 markets and thousands of submarkets across the country—all delivered through on-demand dashboards, forecasts, interactive heat maps, exports, and expert commentaries.
Key features of Market Analytics include:
- Comprehensive submarket level revenue forecasts
- Property sales transaction summaries provided by Real Capital Analytics, the industry’s best-regarded source of information on property trades
- Heat maps that identify highest-performing micro-markets on numerous metrics of performance
- Automated, innovative visualizations that pinpoint marketplace shifts
- Granular insight—from apartment demand to supply, occupancy, and rent change—to optimize all assets down to the street corner
- Statistically-based product classification modeling
- The first measure of apartment affordability
- Custom geographies to reflect portfolio distribution
“Previously in our industry, measurements of rent growth were far less comprehensive and only provided shifts in asking prices for vacant units being offered to new residents,” said Dunkin. “Only Market Analytics provides a complete picture of revenue, including occupancy, rent roll movement, and lease trade-out. We also include household rent and income levels— providing the first true measure of apartment affordability. This is especially impactful since rents have been rising faster than incomes across many areas of the country.”
MPF Research’s economists and analysts are excited about the ability to access new categories of information that provide a greater transparency into the apartment market’s performance. “In particular, more knowledge about renter households, including their demographic characteristics and patterns of behavior, is an important advancement in the available intelligence,” added Greg Willett, RealPage’s Chief Economist.
Introduced at RealPage’s 2015 RealWorld User Conference, Market Analytics has been received with exceptional feedback in advance of the roll out of this comprehensive market intelligence platform.
About RealPage
RealPage, Inc. is a leading provider of comprehensive property management software solutions for the multifamily, commercial, single-family, and vacation rental housing industries. These solutions help property owners increase efficiency, decrease expenses, enhance the resident experience, and generate more revenue. Using its innovative SaaS platform, RealPage’s on-demand software enables easy system integration and streamlines online property management. Its product line covers the full spectrum of property management, leasing and marketing, asset optimization, and resident services solutions. Founded in 1998 and headquartered in Carrollton, Texas, RealPage currently serves over 10,000 clients worldwide from offices in North America, Europe, and Asia. For more information about the company, visit https://www.realpage.com.