(March 23, 2000) — RealPage, Inc., a leading provider of property management software and services to the multihousing industry, recently announced that For Rent Magazine, a subsidiary of United Advertising Publications, Inc., will link its Internet listing service to RealPage’s new web-based property management system, OneSite. The shared objective of both companies is to generate qualified leads to fill vacant units while placing the apartment community in the best position to generate ancillary revenue.
The announcement was made last week at the Multi-Housing World annual convention in Las Vegas, where RealPage unveiled the first three products—OneSite Property, OneSite Leasing and OneSite Learning—from the OneSite system.
The link from the For Rent listing service to OneSite Property enables the apartment staff to quickly gain control of the renter relationship to improve capture percentages and to maximize other revenues available at the point of lease. OneSite Property is an eCommerce-enabled web site template for apartment communities that allows property management companies to provide marketing information to prospective renters.
“OneSite Property enables owners and managers to control apartment frontage on the digital highway,” said Jim Melson, president of RealPage. “Content in these property-specific web sites can be continually enhanced to attract new residents and optimize ancillary revenue opportunities.”
OneSite Property’s ability to automatically update rent and availability information on Internet listing services’ sites led For Rent Magazine to sign up to use the service. All search requests generated through For Rent‘s Internet listing service will link directly to OneSite Property at no additional charge to the owner.
“For Rent has always believed in the importance of a community having creative control of their advertising,” said Ernie Martin, president of For Rent Magazine. “That’s why we’ve led the industry by providing a variety of ad sizes and styles. We’ve always offered professionally designed custom ads in our print product. OneSite allows us to take that concept and apply it to our customers advertising on the Web.” For more information on For Rent, visit their web site at www.AptsForRent.com.
RealPage is headquartered in Carrollton, Texas, a suburb of Dallas, with offices in Atlanta, Georgia; Herndon, Virginia; and Burlington, Vermont. RealPage is the combination of three industry leaders: Rent Roll, Inc., the largest developer of multifamily property management software; RealPage Communications, Inc., the premier designer of custom web sites to the real estate industry; and M/PF Research, Inc., the leading provider of apartment market research to the multihousing industry.