Multifamily Voices: Redefining the Resident Experience
Apartment leader interviews emphasize a return to renter-focused strategies for engagement, efficiency & value
Market complexities and competition motivate multifamily properties to reprioritize renter preferences for technology-driven convenience and service. RealPage® explored insights on innovating the resident experience in our interviews with industry executives.
Bringing back the industry’s customer focus with strategies like the “hospitality approach” means creating resident-centric digital experiences that are intuitive, responsive, personalized and always on — to delight residents as if they are returning “guests.”
Hear how apartment operations leaders are finding a lasting edge beyond leasing in video clips answering one big question:
“What are your priorities for enhancing the Resident Experience?”
- Personalization, value & convenience
- Seamless connections with/for residents
- Hiring & training people to serve
- Renter preferences & competitive responses
- Meaningful engagement with residents
- Innovation to drive revenue & loyalty
