Multifamily Marketers, Start Here: 3 Ways to Harness the New Renter Journey

With wavering demand and an abundance of supply in many markets, prospects are taking much more time to conduct research  than in recent years — before they even pick up a phone or step into a front office. Accordingly, the renter's journey is longer and more in-depth than ever.

For multifamily marketers at businesses managing less than 5,000 units, the challenge is getting ahead of these trends to ensure portfolios experience the least impact possible while still driving high-quality prospects to communities.

In this interactive playbook, you’ll discover the latest renter journey insights, extracted from over 400 million journeys observed in G5’s Customer Data Platform. You’ll also take away three actionable strategies to help your marketing team drive better demand , keep your budget in check and face this new renter journey head-on.