Enhance the Prospect Experience

Learn three key strategies to attract, engage and convert prospects into residents.

Today, your prospects rely almost exclusively on digital experiences in their lives. They switch between an average of 4.3 devices per day, consume 89% of their media across an ever-growing variety of mobile apps, and require an average of six touches from a brand — as opposed to two, the average only 15 years ago.

The digital world has changed the expectations of both the product (i.e., what prospects want in an apartment) and the experience of finding out about and engaging with a community. These days every interaction is reflective of the overall quality of your community, and prospects expect every interaction to be as simple as shopping online — all digital, a few clicks and on their time.

This is an exceptional opportunity to transform how you approach creating a better prospect journey for your community. In this eBook, you’ll learn three strategies to improve your leasing experience, from finding the right prospects to meaningfully engaging with them to converting them into your residents — ultimately increasing your yield in the process.