2024 National Multifamily Renter Study

The latest trends in resident sentiment and actionable insights for property management teams await

Renter needs and expectations for property managers have changed. In our second annual National Multifamily Renter Study, RealPage^® partnered with Dimensional Research^® to survey more than 2,000 U.S. apartment renters and dive into renter sentiment across key areas, including:

• Technology
• Moving
• Financial wellness/payments
• Loyalty programs

A sample of the eye-opening statistics from our report:

• 98% of renters think property managers should offer a loyalty program for on-time rent payments that would provide points to be used for rent payments, groceries, gas, personal care, etc.
• 93% were interested in flexible payment schedules (biweekly, bimonthly, weekly, etc.) rather than an in-full, once-a-month payment

All of these insights are packaged together in a short and useful report that lays the groundwork for any property management company to make impactful bottom-line decisions.