The Urban Loft Co. Gains Leads, Closing Rates & Efficiency

RealPage Knock CRM solution accurately tracks & analyzes customer & leasing data to capture more leads & reduce lost business

The Urban Loft Co. sought more visibility into its leasing operations to expand its market reach within Tennessee and Arkansas. It wanted a multifamily customer relation management (CRM) solution that drilled into data, such as cost per lead, cost per lease and lead attrition, as well as eliminated manual tasks, automated prospect information and reduced the number of reports.

In this case study, see how The Urban Loft Co. turned to RealPage^® Knock^® CRM to:

• Increase leasing lead capture by 20%
• Increase lease closing rates on a single building by 10%
• Increase operational efficiency by saving close to 15 hours per month in manual data entry