G5, A RealPage Company
G5 Marketing Solutions are an end-to-end solution driven by predictive technology and innovates every stage of the renter journey, delivering seamless, connected experiences to unlock hidden revenue.
Get 300% More Calls With an Intent-to-Rent
G5 Marketing Solutions generates not just more leads, but better leads. How do we do this? Our end-to-end solution includes Smart Digital Advertising and conversion designed Websites.
- Smart Digital Advertising is built with three proprietary technologies, designed to find and convert more renters with an “intent to rent.” Our AI-driven AdTech delivers you 300% better leads.
- Integrated Websites are mobile-first, SEO-optimized and WCAG compliant, ensuring you show up when prospects are searching. They seamlessly integrate with the industry’s leading property management systems so your pricing & availability is accurate and leads are pushed directly into your back end for faster sales follow up.
G5 Marketing empowers marketers to outperform the market daily AND gives renters a seamless shopping experience from lead-to-lease.
G5 Marketing Solutions
Smart Digital Advertising
Our proprietary solution combines expert vertical strategies and predictive technology to deliver best-in-class advertising solutions to find more of the right renters in your market.
Call Scoring
Our AI-driven technology scores every phone call; then on a daily basis, predicts where we’ll find the highest conversions and moves your ad spend to the right campaigns daily.
Integrated Websites
Performance websites designed to engage and convert traffic into leads with sophisticated aesthetics, compelling copy, accessibility, and pricing & availability updated hourly directly from your PMS.
Smart SEO
Get found on search pages through a combination of technical SEO as the foundation of your website, on-page keyword strategies and leading Google Business Profile optimizations.
Rep & Social + Instagram
Monitor, respond to and gain insights from your social and review channels across your portfolio through a scalable tool helping control your online reputation.
GBP Management & Review Response
Our expertly crafted review responses align with your escalation strategy, post within 1-2 days and includes Q&A on Google Business Profile, along with top multifamily review channels.
Marketing Analytics
Multi-touch attribution and performance reporting for real estate marketers operating at scale with advanced filtering for actionable insights and full transparency.
Creative Studio
Our in-house agency integrates your brand with performance-driven design, targeted real estate content informed by expert SEO to produce the perfect balance: creative that elevates and converts.
G5 Marketing Solutions FAQ
What is G5 Marketing Solutions?
G5 Marketing solutions is an end-to-end digital marketing platform designed specifically for multifamily property management companies. It enhances every stage of the renter journey by optimizing lead generation, improving conversion rates, and providing seamless, connected experiences that increase occupancy and revenue.
How does Smart Digital Advertising work with G5?
G5’s Smart Digital Advertising uses proprietary, AI-driven AdTech to target renters with a high "intent to rent." By leveraging predictive technology, it ensures your advertising spend is focused on campaigns that are more likely to convert, resulting in as much as a 300% increase in quality leads and better occupancy rates.
What is included in G5’s Integrated Websites?
G5’s Integrated Websites are mobile-first, SEO-optimized, and WCAG-compliant, ensuring high visibility in search results and accessibility for all users. These websites seamlessly integrate with property management systems (PMS) to provide real-time pricing, availability updates, and lead tracking, streamlining the renter’s online experience and improving lead conversion.
How does G5 Call Scoring improve lead management?
G5’s AI-driven call scoring tool analyzes incoming phone calls, identifies high-quality leads by scoring each call. It then adjusts your marketing spend to prioritize campaigns with the highest likelihood of conversions, helping your property management team focus on qualified prospects and improve leasing efficiency.
What features does G5’s Marketing Analytics offer?
G5’s Marketing Analytics provides multi-touch attribution, allowing you to track and measure the performance of every marketing channel. This feature delivers actionable insights with advanced filtering, helping property marketers make data-driven decisions to optimize campaigns and increase ROI.
How does G5 help manage online reputation for multifamily properties?
G5 offers a suite of tools to monitor, respond to, and analyze reviews across platforms like Google Business Profile and popular multifamily review sites. The G5 reputation suite integrates social media platforms allowing you to focus on all resident interactions wherever they take place. The platform helps property management teams enhance their online reputation, providing timely review responses and improving overall brand perception.
What creative services does G5 Creative Studio provide?
G5's in-house Creative Studio specializes in performance-driven design and content tailored to the multifamily industry. From developing visually appealing websites to creating SEO-informed content, G5 helps integrate your brand with marketing strategies that are designed to elevate engagement and boost lead conversions.
What sets G5 apart from other digital marketing platforms?
G5 Marketing Solutions differentiates itself with a combination of advanced, AI-driven technology, industry-specific expertise in multifamily marketing, and a holistic approach to digital marketing. By focusing on both lead quality and seamless user experiences, G5 consistently delivers measurable results for property management companies, driving higher occupancy and revenue growth.