LOFT™ Resident Portal
The open platform resident hub that connects your community, grows resident engagement, and drives incremental yield.
LOFT helps you streamline leasing, moving, payments and rewards, so that you can level up your resident experience, boost efficiency and discover new revenue streams - all in one app.
Create community
- One app for all essential resident tasks
- Real-time updates keep residents informed
- Tools to streamline payments, maintenance, and community engagement
Managing everyday tasks should be effortless. LOFT Living brings everything residents need like rent payments, maintenance requests, and real-time updates into one seamless experience. With built-in tools for communication and community engagement, LOFT keeps residents informed, connected, and in control. By simplifying the resident experience, property managers can improve satisfaction, reduce friction, and operate more efficiently. Now that’s easy living.
Moving made easy
- Smart resident checklists to streamline move-in tasks
- Amenity, parking, storage, and rentable items reservations
- Seamless internet & utility setup with integrated providers
Hassle-free moving is here. With LOFT Moving, residents get everything they need to take the stress out of their move—from guided checklists and simplified utility and internet setup to exclusive offers that help them settle in for less. By empowering residents with a streamlined move-in experience, you’ll save time, increase team efficiency, and improve overall resident satisfaction.
Pay well, be well
- One single hub for all payment needs
- Flex helps on-time payments and offers renters flexibility
- Financial tools for residents
Residents need flexible payment options to enable financial wellness, and LOFT Payments offers just that—a single hub for all types of payments—from card, bank account, or Flex. If that wasn’t enough, LOFT Payments also provides financial tips and tools to help your residents build their credit profile and limit late payments. With LOFT, you can improve residents’ financial health and your bottom line at the same time. That’s what we call a win-win.
It’s rewarding
- Residents earn points for online rent payments (funded by RealPage)
- Residents redeem points in the rewards marketplace
- Build your brand, not someone else’s
With LOFT Loyalty, residents earn points when they pay rent online—fully funded by RealPage. These points can be redeemed in LOFT's digital marketplace, which features a variety of rewards including gift cards, groceries, entertainment, and more, all while offering you concession management. For clients aiming to enhance their rewards program even further, LOFT Loyalty+ 1 offers client-funded actions, like leasing concessions or points to drive specific resident behaviors (like writing reviews or referring a friend to the building). At the end of the day, LOFT Loyalty is here to help you retain residents, enhance your property's brand (not someone else's), and create happier communities.
1 LOFT Loyalty+ is available for an additional per-unit, per-month cost
Seamless leasing
- Leasing, moving and living—one app, one account, one wallet
- Integrated fraud protection with identity and income verification
- AI assistant to streamline the leasing processes with 24×7 support
LOFT’s first-of-its-kind leasing experience guides renters through lease application, approval and signing in a flash, making the entire process simple. With LOFT Leasing, you’ll have state-of-the-art fraud protection via identity verification and income verification to detect and avoid bad actors and increase conversion rates of high-quality prospects. Integrated AI support guides the applicant and reduces work for the front office staff. Once the lease is signed, renters continue using the same login credentials and digital wallet to access a moving checklist and other benefits.