Sessions

From marketing, to leasing, to the everyday intricacies of running your properties, all the components of your business are part of an efficient, unified, renter life cycle. Find out how OneSite acts as the heart of managing this life cycle, sharing information between your business components while increasing efficiency and revenue. Get a first-hand look at the information sharing between every component of the RealPage family, including CrossFire Online Leasing, YieldStar, OneSite Facilities, LeasingDesk Screening, OneSite Purchasing, Velocity, OneSite Payments, StarFire, LeasingDesk, and OneSite Accounting.
Learning Outcomes: Attendees will learn how RealPage software addresses the entire life cycle of apartment renters, with an eye toward maximizing both occupancy and profit opportunities. They will also learn how our suite of products works together to improve day-to-day operations and increase productivity at the site and home office.
Prerequisite: Basic knowledge of OneSite Property Management
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

The early, pioneering days of revenue management in multifamily are officially over. Property management companies of all types and sizes—REITS, privately owned firms, fee managers, and small shops—have all embraced the practice and experienced the accompanying benefits. Join a panel of your peers who have successfully employed revenue management solutions from YieldStar to increase their profitability. Benefit from their experience and learn about their best practices in a variety of differing business models.
Learning Outcomes: Attendees will gain a better understanding of the sophisticated revenue management tools offered by RealPage and hear real-world examples about such topics as changing sales processes, implementation, training, best practices, and vesting pricing authority.
Prerequisite: None
Level: Basic, Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

August is typically an exciting time with students going back to school—exciting for everyone but site staff at student housing properties, that is. The cyclical nature of student housing means that everyone moves in and moves out at the same time, stretching site staff to the max as they try to turn rooms and apartments. Everything is on a tight schedule, and missing the leasing window could mean starting the school year with low occupancy and very little opportunity to recover. Now, however, web-based technology is making high-volume processing periods much easier. Find out how OneSite Leasing & Rents Student Living allows site staff to streamline the move-in and move-out processes, including online leasing, bulk functionality, roommate matching, unit swapping, floor plan quotes, future availability, roommate grouping, waitlisting, renewals, payment options and plans, and lease execution. You’ll also see how we’re using the latest technology to match students with compatible roommates.
Learning Outcomes: Attendees will learn new tools for streamlining the move-in and move-out processes, including online leasing, bulk functionality, roommate matching, unit swapping, floor plan quotes, future availability, roommate grouping, waitlisting, renewals, payment options and plans, and lease execution.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Information is truly the global currency of the 21st century. For more than 46 years, YieldStar has invested in building the deepest, richest store of multifamily performance data in the industry. Now it’s time for us to raise the bar again. In this session, you’ll get a first-hand look at the exciting new products from YieldStar: M/PF Neighborhood Watch shows you how your effective rent, revenue, and occupancy compare to your neighborhood peers by floor plan, site, market, and portfolio; M/PF Benchmarks presents fact-based operating performance metrics and rankings, raising multifamily to the same standards as other investment-grade industries; and Revenue Forecasting, which fills the space between long-term economic and short-term pricing models, giving you a forecast of rent and occupancy by floor plan and week for the next 15 months.
Learning Outcomes: Attendees will learn about the new products from YieldStar: M/PF Neighborhood Watch, M/PF Benchmarks, and Revenue Forecasting.
Prerequisite: None
Level: Basic, Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Apartment developers, owners, and managers face many challenges when considering how to deliver digital utilities and amenities to their residents. Recent regulatory changes and continuously evolving technologies usually lead to inefficiency. In this session, you will be introduced to StarFire and the Ethernet Managed Community—a revolutionary concept designed to empower the multifamily industry using off-the-shelf technology and standards-based infrastructure.
Learning Outcomes: Attendees will learn new ways of managing multiple service providers and enhancing quality of services offered to residents. They will learn about the available services and amenities that residents will be able to access through StarFire and maintain their competitive edge over the next several years.
Prerequisite: None
Level: Beginner
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

For the first time ever, the multifamily industry has access to a suite of products that supports the entire leasing process—from lead generation through execution of a signed lease. Early adopters share their experiences and success stories about revolutionizing their leasing workflow by moving it from paper-based to electronic. Come hear about the next level of leasing, converging your web, phone, and on-site leasing processes into one.
Learning Outcomes: Attendees will learn about the various components and the process changes required to implement Enterprise Leasing. They will learn what the operational and economic benefits are of a seamless customer driven leasing process.
Prerequisite: Basic knowledge of CrossFire
Level: Intermediate
CEU: 1.25 CPE: 1.25, Marketing

Come hear Mary Ross present the latest policy updates from HUD. Discussion items include implementation of the Violence Against Women Act (VAWA), Executive Order 13166 regarding Limited English Proficiency (LEP) requirements, updates to the Enterprise Income Verification (EIV) system, and other recent changes that impact your site operations.
Learning Outcomes: Attendees will receive information on the latest HUD policy changes.
Prerequisite: None
Level: Basic, Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Are you an advanced user or superuser of OneSite Leasing & Rents Affordable? Do you field support calls from your site staff? If so, then this course is for you! In this session, you will learn how to perform retroactive recertification corrections, retroactive move-ins, move-outs, and transfers. In addition, you will learn about OneSite centralized certification management and how to make TRACS file edits and corrections.
Learning Outcomes: Attendees will learn how to perform retroactive recertification corrections, retroactive move-ins, move-outs, and transfers. In addition, attendees will learn about OneSite centralized certification management and how to make TRACS file edits and corrections.
Prerequisite: Basic knowledge of OneSite Leasing & Rents Affordable
Level: Advanced
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Are you considering converting to OneSite Leasing & Rents Affordable and/or Tax Credits? Are you new to OneSite and could use a good review? Come join us for a hands-on experience of how user friendly OneSite Affordable/Tax Credits can be. This course covers procedures such as entering an applicant to the waitlist, processing a certification, moving in a resident, finalizing a HAP Request, and sending a TRACS file. Whether you are a new user or support new users, you will go back to your office with a great set of reference materials.
Learning Outcomes: : Attendees will learn how to enter an applicant to the waitlist, process a certification, move in a resident, finalize a HAP Request, and send a TRACS file in OneSite.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Some things in life were simply meant to go together: peanut butter and jelly, milk and cookies …..and Tax Credits and Document Management. Come find out how you can turn your office into a paperless one by using our Document Management System. We’ll show you how the system provides storage, retrieval, security, and archiving of documents and how to organize them into customizable cabinets and packets. Find out how our Tax Credit electronic reporting capabilities are integrated with OneSite Document Management. We’ll also preview the new audit cabinet.
Learning Outcomes: Attendees will learn about file approvals, move-in and recertification reporting, and the advantages of having online access to files and documents stored in a central location.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Two major TRACS changes are scheduled for implementation in 2008. The deployment of TRACS 2.0.2C and the TRACSMail replacement mark another major milestone for the industry and for RealPage. Join us as we discuss how these changes, including MAT updates and changes to the voucher and 50059, impact your business and how they will be handled in our software products to ensure compliance. We’ll also take a look at the new TRACSMail replacement, how it will function, and how it works with our software to play a vital role in your monthly TRACS processing.
Learning Outcomes: Attendees will get an in-depth look at the TRACS 2.0.2C changes as well as detailed information on the TRACSMail replacement scheduled for implementation in the fall of 2008.
Prerequisite: None
Level: Basic, Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

See why OneSite continues to lead the pack for affordable property management software. Never content to maintain the status quo, our HUD, Tax Credits, and Rural Housing products find new ways to improve the user experience. With the most recent and upcoming changes (centralized processing, site-level custom reports, centralized waitlist, unit leasing recommendations, and Rural Housing budget support), we will show you why OneSite Leasing & Rents Affordable remains the smartest choice in property management software!
Learning Outcomes: Attendees will learn about the exciting new features for OneSite Leasing & Rents Affordable HUD, Tax Credits, and Rural Housing. We’ll cover topics pertaining to all three products first, and then HUD only, followed by Tax Credits, and finally Rural Housing.
Prerequisite: Basic knowledge of OneSite Leasing & Rents Affordable
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Not using the full suite of RealPage products? We wish you were. But if not, we know that you, our clients, demand an open platform for accessing your data anytime, anywhere, secure in the continued confidentiality, performance, security, and stability of your data that you have come to expect from RealPage. Come learn about the new AppExchange toolkit, which expands the capability of our open service-oriented architecture and contains all of the components needed to exchange data and integrate workflow with other applications. AppExchange groups many of the components that we already offer into a single toolkit with improvements in openness and access: Universal Data Source (UDS), Site Data Exchange (SDE), and Online Data Exchange (ODE). This session will provide an overview of the data exchange options, their benefits to your business, and how MITS fits into the story.
Learning Outcomes: Attendees will learn about the RealPage capabilities of our open service-oriented architecture, its benefits, and how this relates to MITS. They will learn the difference between Universal Data Source (UDS), Site Data Exchange (SDE), and Online Data Exchange (ODE), see examples of when each component would be appropriate, find out the type of extracts currently available, understand how to get started using these data exchange options, and explore the technical considerations for each, such as encryption and error handling.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

With electronic payment systems becoming more common, the need for property management companies to clearly understand payment rules becomes critical. In this session, participant will learn about the three major governing bodies that oversee electronic payments—the National Automated Clearing House Association (NACHA), which oversees ACH transactions; the Credit Card Association, American Express, and Discover rules that govern credit card transactions; and Check 21 Legislation, which governs image replacement documents (IRDs). All three of these bodies have rules in place to ensure the universal and consistent usage of electronic payments. If these rules are not adhered to, substantial fines, as well as other consequences, can occur—and more importantly, you could jeopardize your funds and residents. Join RealPage’s payment processing industry experts as they discuss the rules and regulations associated with electronic payments, including those for ARC, PPD, recurring, and web-based payments.
Learning Outcomes: Participants will learn the rules governing ACH, credit card, and Check 21 payments in order to stay in compliance. Participants will also learn about an electronic payment system from three perspectives—the developer’s, the user’s, and the payment processor’s.
Prerequisite: Basic knowledge of OneSite Payments
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

It’s time to roll up your sleeves and get down and dirty in this hands-on OneSite Accounting session. Learn about the latest enhancements, time-saving tips and tricks, and best practices that will simplify and automate your workflow. Attendees will learn tips and tricks on how to customize their listers by creating new views. They will learn how to apply credits with the new automation of credits feature, learn best practices for closing subledgers, review the new business check format, and take a peek at the new reporting templates.
Learning Outcomes: Attendees will be able to create and deploy custom listers, implement best practices for closing subledgers, and review the new business check format.
Prerequisite: Basic knowledge of OneSite Accounting
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

As more people get comfortable conducting business over the Internet, having electronic payment options at your properties becomes more important. But where do you begin? In this session, we’ll introduce you to all the payment options processed by OneSite Payments, including personal checks, certified funds, and credit cards. We’ll review how these payment options are processed in accordance with the ACH & Credit Card Network and Check 21 Legislation, as well as demonstrate how offering online payment options can help increase cash flow.
Learning Outcomes: Attendees will learn the benefits of electronic payments and understand a typical flow of an electronic payment through OneSite Payments. Attendees will also learn the rules governing ACH, credit card, and Check 21 payments in order to stay in compliance.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Take an in-depth look at the OneSite Purchasing Approval Workflow feature and see how it can streamline the approval process. Learn how its flexible controls can help you manage spending by vendor, manage budgeted expenses, set up spending limits based on rules, and provide the proper notifications. Keep the decision makers informed of what’s going on in their purchasing world with the Approval Workflow feature.
Learning Outcomes: Attendees will learn how to streamline the approval process through rules, routing hierarchies, and notifications. Attendees will also receive an in-depth look at the new features being added in 2008.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Current submetering technologies enable utility cost recovery, but don’t help owners and managers who really need to manage their consumption and spending. Velocity will present a next generation submetering solution that reads meters more frequently and presents metering data in resident and property portals targeted at giving the customer the tools they need to manage their usage on a daily, weekly, or monthly basis. Velocity’s energy portals will present detailed demand profiles, exception-based reporting, and tips on how to reduce consumption.
Learning Outcomes: Attendees will learn about the technical requirements of current and next generation meter systems and the features of the resident and property consumption portals.
Prerequisite: Basic knowledge of Velocity submetering
Level: Basic
CEU: 1.25 CPE: 1.25, Marketing

Come learn what electronic document management is and why you should care about it from a multifamily industry thought leader, Stephen Lefkovits of Joshua Tree Consulting. Then, learn about market-leading enhancements in OneSite Document Management—one of the most talked-about products at RealPage! These exciting recent changes include integration with RealPage online leasing, barcode scanning, Blue Moon integration, and new reporting options. We’ll even give you a preview of upcoming document retention and archiving capabilities. Find out how this combination gives property managers an enormous competitive edge!
Learning Outcomes: Attendees will learn about electronic document management and related trends, centralized document storage and security, how barcodes generated in OneSite can be used to store multiple documents in a single effort, how to maximize Blue Moon integration, how configure your company’s document retention policy, and the advantages of OneSite Document Management, especially in concert with the RealPage product suite.
Prerequisite: None
Level: Basic
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Within the multifamily industry, there is a move by larger owners toward more sophisticated purchasing capabilities. These owners are demanding full automation of the procure-to-pay process, enforced workflow compliance, and consolidation of purchasing power coupled with portfolio-level tracking and monitoring of performance. To meet these needs, RealPage offers a range of invoice processing services, from specialized services that manage utility invoices, track consumption and rates, and ensure timely payments, to broad-based services that manage a paperless purchasing workflow. Service options include enabling on-site staff to enter invoices more efficiently, automating approval routing, or outsourcing invoice processing that handles invoice imaging, keying, and transmittal to A/P systems for payment.
Learning Outcomes: Attendees will learn the range of purchasing options currently being offered and their overall benefits to the bottom line. Attendees will also learn how to tighten internal controls to decrease maverick spending, and shift to paperless purchasing processes to reduce handling costs.
Prerequisite: None
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

The term “online screening” has never been more accurate than it is today. Today, more and more residents are screening themselves, paying their application fees, and even signing their lease forms online. In this session, we’ll get you caught up on everything new in screening and discuss the nuts and bolts of providing apartment residents with the ability to “e-sign” leases and other electronic agreements online. We will discuss how to better manage the lease forms process and allow new residents to screen themselves and sign lease documents electronically. We will also demonstrate how to use reports to quickly identify and correct weaknesses in your screening standards. The discussion will also include newly available criminal records and other important sources of data, improved screening features for affordable property managers, and how to use the criminal classification option to automatically reject unacceptable convicted criminals. And, as always, we’ll provide handouts including industry best practices and top 25 market benchmarks on scoring standards and settings.
Learning Outcomes: Attendees will be able to determine screening trends globally and by market, identify screening deficiencies, improve screening policy decisions, and understand how to use new features in LeasingDesk Resident Screening. Attendees will understand how eSignature works, the methods of authenticating users, document storage and retrieval, the legality of online signatures, and what types of documents are applicable to the eSignature process.
Prerequisite: Basic knowledge of LeasingDesk Screening
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

This interactive session will provide insights and clarification to the topic of risk mitigation, and describe the definition and purpose of “risk mitigation” for the multifamily housing industry. We will provide answers to questions covering risk management costs versus coverage, product options, ease of use, best practices, and more. We will discuss risk mitigation aspects for both residents and property owner from several perspectives, including implementation, utilization, and development of insurance programs and security deposit alternatives. Attendees will also see how these risk management solutions integrate with other RealPage software solutions at the point of lease.
Learning Outcomes: Attendees in the session will learn about risk mitigation tools and techniques from RealPage, and will leave with meaningful handouts and realistic examples of ways to reduce risk, attract and retain better quality residents, and improve/stabilize revenues.
Prerequisite: Basic Knowledge of LeasingDesk
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Flexible. Customizable. Automated. These are words commonly not associated with financial reporting. You probably think of words more along the lines of inflexible, rigid, cookie-cutter, and @#%#! The good news is that you can take control of your financials using the flexible, customizable, and automated OneSite Accounting Financial Report Wizard. In this session will learn how to create account groups, add columns, format the look of reports, create computations with statistical accounts such as per unit or per square footage, and more. We’ll also take a look at the new report templates and learn how to customize them. This is a great session for potential and current users alike.
Learning Outcomes: Attendees will learn how to create account groups, add columns, format the look of reports, and create computations with statistical accounts such as per unit or per square footage.
Prerequisite: Basic knowledge of OneSite functionality
Level: Advanced
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Do you field the same Velocity support calls over and over from your property staff? In this hands-on session, you will learn how to get the answers to your Velocity questions by utilizing reports and information available in OneSite Leasing & Rents. Come and learn about new reports available on your Velocity tab, how to manage your Velocity program online, as well as how to utilize the online prebill review and approval feature.
Learning Outcomes: Attendees will learn how to read and utilize Velocity reports, how to set up and manage the utilities process, approve prebill reports, and learn the answers to common Velocity questions by hands-on navigation within OneSite Leasing & Rents.
Prerequisite: Basic knowledge of Velocity
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

What is “business process improvement” and how can your RealPage products and services support BPI initiatives? In this session, our panel of product and industry experts will help you rethink and potentially redefine your strategic goals and purposes to more closely align with new product functionality, share ideas on cutting costs and driving incremental revenue, and share their tips on how to align specific business processes as they relate to RealPage products and services in order to achieve your corporate goals.
Learning Outcomes: Attendees will learn how to maximize the value of all RealPage product centers and understand how to improve business processes and efficiently implement new products and services.
Prerequisite: Basic knowledge of OneSite functionality
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Learn to use three new features in Central Reporting to streamline your management reports. This class will introduce you to the new KPI Library and show you how to add company standard calculations for everyone to use. In addition to those company standards, you will be able to knock down more information boundaries by importing key data facts directly into Central Reporting using the new Data Import feature. Finally, detail-level reporting is available for portfolio-wide reports. That rent roll for all of your sites is a few short steps away! Let us show you how to use this new feature to augment your site- and portfolio-level reporting.
Learning Outcomes: Attendees will learn to create specific calculations that can be published for all users to use, to set up a data import to bring statistical information into Central Reporting for reporting purposes, and the basics of creating a portfolio-wide detailed rent roll from the new detail-level reporting capability.
Prerequisite: Basic knowledge of Central Reporting
Level: Advanced
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Bring your questions, report examples, and killer calculations to this hands-on session and work with Central Reporting pros to add the calculations to your reports. This is your opportunity to work directly with Central Reporting designers and developers to polish your reports.
Learning Outcomes: Attendees will learn how to enhance their reports.
Prerequisite: Basic knowledge of Central Reporting
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Is managing your commercial properties weighing you down? Let OneSite Leasing & Rents Commercial lighten the load. We have made the tenant management and expense recovery process fast, easy, and less filling. Get a taste of how OneSite Leasing & Rents Commercial can help you manage your commercial properties using the same familiar tools as your residential properties. We use all natural property-level expense pool templates that can be assigned to and modified for each tenant as well as an easy-to-use recovery process that trims the fat off your year-end expense recovery tasks.
Learning Outcomes: Attendees will learn how to manage mixed-use sites and define the expenses that must be reimbursed by residents.
Prerequisite: Basic knowledge of OneSite Leasing & Rents
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Are you up to date on what all the latest features have brought to the OneSite playing field? This session will provide any OneSite Leasing & Rents Conventional, Affordable, Tax Credits, and Student Living users best practices to making changes to their business models and efficiently and accurately managing their company settings and policies. Attendees will also learn about the latest enhancements in setup, how they can help maximize profits, and how to implement them at their sites. This session will also explain how business models can help you maintain site consistency and which settings can be updated globally and which cannot.
Learning Outcomes: Attendees will be able to increase their knowledge of current OneSite setup options, streamline business processes and learn specific settings to enforce them, manage system settings more effectively and efficiently, and learn the latest functionality in OneSite to consistently enforce policies and procedures.
Prerequisite: Basic knowledge of OneSite Leasing & Rents
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

This advanced hands-on session will address common problems experienced by users in areas such as final account statement corrections, miscellaneous income posting, and concession setup. We’ll provide tips and all the details you need to successfully maneuver through these areas. FAQs and resolutions to these more complex areas of the product will be provided.
Learning Outcomes: Attendees will be able to accurately make corrections to a final account statement, correctly post miscellaneous income, and better manage the discounts and specials by understanding how to set up concessions.
Prerequisite: Basic knowledge of OneSite Leasing & Rents
Level: Advanced
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Are you having trouble understanding all the transactions and accounts receivable data and reporting options in OneSite Leasing & Rents? Then this is the right session for you. We will cover transaction codes setup, delinquent and prepaid account setup, and chart of accounts setup. We will review how to make corrections to the transaction postings in OneSite Leasing & Rents in a way that won’t adversely affect your accounting monthly reports. We will also discuss various accounting methods, such as cash basis, accrual basis, and modified accrual, as well as how to set up your property to report correctly based on your accounting method. Part II of this session will focus on the various accounts receivable reporting options available to you.
Learning Outcomes: Attendees will be able to ensure that their properties are set up correctly based on their accounting method, their users are posting transactions and corrections to transactions correctly, they are using the correct financial reports within OneSite Leasing & Rents, and their accounting staff is educated on how activity in OneSite Leasing & Rents can impact financials.
Prerequisite: Basic knowledge of OneSite functionality
Level: Intermediate
CEU: 1.25 CPE: 1.25, Specialized Knowledge and Applications

Peer with us into our crystal ball and examine the emerging technologies that will impact your leasing office of tomorrow. Flying cars and robot agents? Probably not, but how about interactive kiosks, integrated communication management, and paperless community offices. The good news is that the future is nearer than you might think.
Learning Outcomes: Attendees will develop an understanding of the trends driving technological change in multifamily housing.
Prerequisite: Basic knowledge of CrossFire
Level: Intermediate
CEU: 1.25 CPE: 1.25, Marketing

Is Google your least expensive ad source? The largest companies in multifamily are in the process or have deployed next generation web sites and web tactics. They have developed their strategy from outside the industry which provides a keen multifamily advantage. Keep your web marketing from eating their dust! Come learn about areas of web site strategy that will be new to the typical marketing professional and will enhance topic knowledge for web-specific marketers. This session features advice from web marketing experts about how to meet the demands of the ever-changing apartment consumer, drive new traffic, and increase conversion.
Learning Outcomes: Attendees will learn about components of a great web site, the truth about Search Engine Optimization (SEO), secrets of a great marketing plan, gathering and understanding the numbers that drive success, and getting the most out of their ILSs.
Prerequisite: Basic knowledge of CrossFire
Level: Intermediate
CEU: 1.25 CPE: 1.25, Marketing

More than half of the leads that come into the average property, either by e-mail or phone, are essentially wasted: most are never responded to, and the ones that are, often days later. Learn directly from property management companies who have successfully integrated a contact center into their leasing and marketing processes. See how they optimized its performance, increasing lease conversion rates and NOI. With either internal contact centers or outsource models, you could end up being the most profitable property on the block – just by answering the phone!
Learning Outcomes: Attendees will learn the economics of operating internal and outsourced contact centers. They will learn how to manage contact center leads, update content, and train on-site staff to leverage this service.
Prerequisite: Basic knowledge of CrossFire
Level: Intermediate
CEU: 1.25 CPE: 1.25, Marketing

Affordable Property Management

Property Management